The psychology of food craving*

  title={The psychology of food craving*},
  author={Andrew J Hill},
  journal={Proceedings of the Nutrition Society},
  pages={277 - 285}
  • A. Hill
  • Published 30 April 2007
  • Psychology
  • Proceedings of the Nutrition Society
Cravings are hedonic responses to food, characterised by their intensity and their specificity. Food cravings are extremely common, reported by the majority of young adults. They are closely associated with liking but not synonymous with increased intake. Structured interviews and prospective incident accounts of food cravings have succeeded in revealing a richness of information about their character, their antecedents and their consequences. In addition, laboratory investigations are adding… 

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  • M. Pelchat
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The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters.

Converging measures of craving indicate that deprivation causes craving and overeating, but primarily in restrained eaters.

Mood modulation by food: an exploration of affect and cravings in 'chocolate addicts'.

Eating chocolate resulted in increased feelings of guilt in the 'addicts' and no significant changes in feeling depressed or relaxed and the hypothesis that some foods are eaten to alter mood was tested.