The psychology of attitudes.

@article{Eagly1993ThePO,
  title={The psychology of attitudes.},
  author={A. Eagly and Shelly Chaiken},
  journal={Journal of Marketing Research},
  year={1993},
  volume={34},
  pages={298}
}
  • A. Eagly, Shelly Chaiken
  • Published 1993
  • Psychology
  • Journal of Marketing Research
  • This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed. 
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