Corpus ID: 167820918

The problems of China top brands and the measures to be taken

@inproceedings{Quan2000ThePO,
  title={The problems of China top brands and the measures to be taken},
  author={Liu Quan},
  year={2000}
}
  • Liu Quan
  • Published 2000
  • Business
  • Based on diversified case studies, a conclusion could be made that lots of top brands have emerged in China in recent years and China has entered a brand-competition era. However, compared with the developed countries, we must concede that China still lags far behind in this regard. Thus, much more emphasis should be put on fostering Chinese top brands, of which the key is to implement top-brand strategy. Thus, the article expounds the prerequisite and powerful guarantee as well as necessary… CONTINUE READING

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