The principle of congruity in the prediction of attitude change.

@article{Osgood1955ThePO,
  title={The principle of congruity in the prediction of attitude change.},
  author={C E Osgood and Percy H. Tannenbaum},
  journal={Psychological review},
  year={1955},
  volume={62 1},
  pages={42-55}
}
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