The primes of our times?

  title={The primes of our times?},
  author={David Domke and David D. Perlmutter and Meg Spratt},
  pages={131 - 159}
Claims by political and news elites about the influence of visual images are far more common than actual evidence of such effects. This research attempts to gain insight into the ‘power’ of visual images, specifically those that accompany lexical–verbal messages in the press. We argue that the widely held notion that vivid images often drive public opinion is overly simplistic; in contrast, we posit that images most often interact with individuals' existing understandings of the world to shape… 

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