The price of your soul: neural evidence for the non-utilitarian representation of sacred values

@inproceedings{Berns2012ThePO,
  title={The price of your soul: neural evidence for the non-utilitarian representation of sacred values},
  author={Gregory S. Berns and Emily Bell and C. Monica Capra and Michael J. Prietula and Sara Moore and Brittany K Anderson and J. S. M. Ginges and Scott Atran},
  booktitle={Philosophical transactions of the Royal Society of London. Series B, Biological sciences},
  year={2012}
}
Sacred values, such as those associated with religious or ethnic identity, underlie many important individual and group decisions in life, and individuals typically resist attempts to trade off their sacred values in exchange for material benefits. Deontological theory suggests that sacred values are processed based on rights and wrongs irrespective of outcomes, while utilitarian theory suggests that they are processed based on costs and benefits of potential outcomes, but which mode of… CONTINUE READING
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