The price of a vote: Diseconomy in proportional elections

@article{Melo2017ThePO,
  title={The price of a vote: Diseconomy in proportional elections},
  author={Hygor Piaget Monteiro Melo and Saulo D. S. Reis and Andr{\'e} A. Moreira and Hern{\'a}n A. Makse and Jos{\'e} S. Andrade},
  journal={PLoS ONE},
  year={2017},
  volume={13}
}
The increasing cost of electoral campaigns raises the need for effective campaign planning and a precise understanding of the return of such investment. Interestingly, despite the strong impact of elections on our daily lives, how this investment is translated into votes is still unknown. By performing data analysis and modeling, we show that top candidates spend more money per vote than the less successful and poorer candidates, a relation that discloses a diseconomy of scale. We demonstrate… 

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