The presence of an audience and list type (competitional or noncompetitional) as joint determinants of performance in paired-associates learning.

@article{Cottrell1967ThePO,
  title={The presence of an audience and list type (competitional or noncompetitional) as joint determinants of performance in paired-associates learning.},
  author={N B Cottrell and R H Rittle and D L Wack},
  journal={Journal of personality},
  year={1967},
  volume={35 3},
  pages={425-34}
}