The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success

@article{Nunes2015ThePO,
  title={The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success},
  author={Joseph C. Nunes and Andrea Ordanini and Francesca Valsesia},
  journal={Journal of Consumer Psychology},
  year={2015},
  volume={25},
  pages={187-199}
}

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