The power of product integrity.

  title={The power of product integrity.},
  author={Kim B. Clark and Takahiro Fujimoto},
  journal={Harvard business review},
  volume={68 6},
In the dictionary, integrity means wholeness, completeness, soundness. In products, integrity is the source of sustainable competitive advantage. Products with integrity perform superbly, provide good value, and satisfy customers' expectations in every respect, including such intangibles as their look and feel. Consider this example from the auto industry. In 1987, Mazda put a racy four-wheel steering system in a five-door family hatchback. Honda introduced a comparable system in the Prelude, a… CONTINUE READING