The power of perceived service quality in international marketing channels

@inproceedings{Ruyter1996ThePO,
  title={The power of perceived service quality in international marketing channels},
  author={Jc Ko de Ruyter and Martin Wetzels and Jgam Lemmink},
  year={1996}
}
States that providing quality customer service is increasingly regarded as an important basis for establishing and maintaining solid and long‐term relationships between manufacturers and distributors in marketing channels. Discusses the results of a research project which was undertaken to study the relationship between perceived service quality, supplier power bases and perceived relationship strength in international marketing channels. Finds that two dimensions can be used for characterizing… CONTINUE READING