The power of emotional valence—from cognitive to affective processes in reading

@inproceedings{Altmann2012ThePO,
  title={The power of emotional valence—from cognitive to affective processes in reading},
  author={Ulrike Altmann and Isabel Bohrn and Oliver Lubrich and Winfried Menninghaus and Arthur M. Jacobs},
  booktitle={Front. Hum. Neurosci.},
  year={2012}
}
The comprehension of stories requires the reader to imagine the cognitive and affective states of the characters. The content of many stories is unpleasant, as they often deal with conflict, disturbance or crisis. Nevertheless, unpleasant stories can be liked and enjoyed. In this fMRI study, we used a parametric approach to examine (1) the capacity of increasing negative valence of story contents to activate the mentalizing network (cognitive and affective theory of mind, ToM), and (2) the… CONTINUE READING