The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited

@article{Kang1997ThePO,
  title={The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited},
  author={Mee-Eun Kang},
  journal={Sex Roles},
  year={1997},
  volume={37},
  pages={979-996}
}
The research objective of this paper was to study the specific behaviors mentioned above and determine what gender behavior patterns have been most prevalent in magazine advertisements in 1979 and 1991. In this research, comparisons were made regarding gender displays between the years of 1979 and 1991 with random samples of print advertisements. The basic and essential starting question of this research project is: What messages about women have been given to society through magazine… Expand
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