• Business
  • Published 2011

The pertinence of status factors in consumers' consideration of major household appliances

@inproceedings{Erasmus2011ThePO,
  title={The pertinence of status factors in consumers' consideration of major household appliances},
  author={Alet C. Erasmus and Sun{\'e} Donoghue and Nadine Cynthia Sonnenberg},
  year={2011}
}
Household appliances are important for their functional utility and have become very important time- and labour-saving devices in modern households. However, through branding, design and incorporation of sophisticated technology they have also become semiotic markers of fortune. This exploratory study was designed in the form of a survey and was done in 2010 to investigate consumers’ regard for the expressive dimension of appliances in the context of an emerging economy. Data was collected… CONTINUE READING

Tables from this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 41 REFERENCES

What ' s inside : A stUdent - tested , faculty - approved approach to / earning consumer behaviour

R BATRA
  • 2011

The intrinsic benefits of status : the effects of evoking rank

PM HERR
  • Advances in Consumer Research
  • 2009

The right to be heard and understood : a conceptual framellvOrk for consumer protection in emerging economies

HM DE KLERK
  • Journal of Marketing
  • 2009

Consumers ' perception of the functional and symbolic performance failure of major electrical household appliances

S DONOGHUE, HM DE KLERK, L EHLERS
  • Interna - tional Journal of Consumer Studies
  • 2008