The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

@article{Xu2011ThePP,
  title={The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing},
  author={Heng Xu and Xin Luo and John M. Carroll and Mary Beth Rosson},
  journal={Decision Support Systems},
  year={2011},
  volume={51},
  pages={42-52}
}
In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier's archiving and manuscript policies are encouraged to visit: a b s t r a c t a r t i c l e i n f o Despite the vast opportunities offered by location-aware marketing (LAM), mobile customers' privacy concerns appear to be a major inhibiting factor in their acceptance of LAM. This study… CONTINUE READING
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