The perpetuation of an arbitrary tradition through several generations of a laboratory microculture.

@article{Jacobs1961ThePO,
  title={The perpetuation of an arbitrary tradition through several generations of a laboratory microculture.},
  author={Ron Jacobs and Donald T. Campbell},
  journal={Journal of abnormal and social psychology},
  year={1961},
  volume={62},
  pages={649-58}
}