The performance effects of combining rationality and intuition in making early new product idea evaluation decisions

  title={The performance effects of combining rationality and intuition in making early new product idea evaluation decisions},
  author={Katrin Eling and Fred Langerak and Abbie Griffin},
• A submitted manuscript is the author's version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version… CONTINUE READING
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