The origins and evolution of scenario techniques in long range business planning

@inproceedings{Bradfield2005TheOA,
  title={The origins and evolution of scenario techniques in long range business planning},
  author={Ron Bradfield and George Wright and Graeme M. Burt and George Cairns and Kees van der Heijden},
  year={2005}
}
Scenario Planning has been around for more than 30 years and during this period a multitude of techniques and methodologies have developed, resulting in what has been described as a †̃methodological chaosâ€TM which is unlikely to disappear in the near future (A. Martelli, Scenario building and scenario planning: state of the art and prospects of evolution, Futures Research Quarterly Summer (2001)). This is reflected in the fact that literature reveals an abundance of different and at times… CONTINUE READING
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