The optimal impact phenomenon : beyond the third person effect

  title={The optimal impact phenomenon : beyond the third person effect},
  author={Vera Hoorens and Suzanne Ruiter},
  journal={European Journal of Social Psychology},
According to the third person hypothesis, people believe that the media have a greater effect on other people's attitudes and behaviours than on their own attitudes and behaviours. A self-enhanceme nt explanation for the third person effect was tested, stating that people perceive their own responses to the media not as weaker but as more appropriate than other people's responses. Subjects rated the relative attitudinal impact of messages that are generally considered to be desirable to be… 
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