The optimal impact phenomenon : beyond the third person effect

@article{Hoorens1996TheOI,
  title={The optimal impact phenomenon : beyond the third person effect},
  author={Vera Hoorens and Suzanne Ruiter},
  journal={European Journal of Social Psychology},
  year={1996},
  volume={26},
  pages={599-610}
}
According to the third person hypothesis, people believe that the media have a greater effect on other people's attitudes and behaviours than on their own attitudes and behaviours. A self-enhanceme nt explanation for the third person effect was tested, stating that people perceive their own responses to the media not as weaker but as more appropriate than other people's responses. Subjects rated the relative attitudinal impact of messages that are generally considered to be desirable to be… 
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Running head : EFFICACY BELIEFS IN THIRD-PERSON EFFECTS 1 Efficacy Beliefs in Third-Person Effects
People generally believe they are less susceptible than others to influences of media, and a growing body of research implicates such biased processing, or third-person perception, in public support
Media Schemas, Perceived Effects, and Person Perceptions
Media schemas about the power of the media are widely thought to influence perceived media effects and third-person perception, but only one study has shown this, and it did not consider desirable
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