The online consumer's hierarchy of needs

@article{Valacich2007TheOC,
  title={The online consumer's hierarchy of needs},
  author={Joseph S. Valacich and D. Veena Parboteeah and John D. Wells},
  journal={Commun. ACM},
  year={2007},
  volume={50},
  pages={84-90}
}
Web site designers take heed: Not all interface characteristics are created equal. 
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