The online auction market in China: a comparative study between Taobao and eBay

@inproceedings{Lin2005TheOA,
  title={The online auction market in China: a comparative study between Taobao and eBay},
  author={Zhangxi Lin and Jun Li},
  booktitle={ICEC},
  year={2005}
}
The success of the online consumer-to-consumer auction is largely owing to the widely accepted online reputation system. In particular, studying the fast growing online auction markets in China, a country with the largest population in the world, will provide the important outcomes in revealing the trend of global electronic market. Encouraged by the previous research achievement on eBay's online reputation system, this paper is intended to report the research findings on the online auction… CONTINUE READING

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