The norm of self-interest and its effects on social action.

@article{Ratner2001TheNO,
  title={The norm of self-interest and its effects on social action.},
  author={Rebecca K. Ratner and D. T. Miller},
  journal={Journal of personality and social psychology},
  year={2001},
  volume={81 1},
  pages={
          5-16
        }
}
  • R. RatnerD. Miller
  • Published 1 July 2001
  • Psychology
  • Journal of personality and social psychology
Four studies investigated whether people feel inhibited from engaging in social action incongruent with their apparent self-interest. Participants in Study 1 predicted that they would be evaluated negatively were they to take action on behalf of a cause in which they had no stake or in which they had a stake but held stake-incongruent attitudes. Participants in Study 2 reported both surprise and anger when a target person took action on behalf of a cause in which he or she had no stake or in… 

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