The next big match: Convergence, competition and sports media rights

  title={The next big match: Convergence, competition and sports media rights},
  author={Paul Smith and Tom Evens and Petros Iosifidis},
  journal={European Journal of Communication},
  pages={536 - 550}
Using examples from a number of different European countries, this article analyses the increasingly prominent position of traditional telecommunications companies, such as British Telecom (UK), Deutsche Telekom (Germany), France Telecom/Orange (France) and Telefonica (Spain), in the contemporary sports media rights market. The first part of the article examines the commercial strategies of telecommunications operators and highlights how their acquisition of sports rights has been driven by the… 
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