The next 20 years: how customer and workforce attitudes will evolve.

@article{Howe2007TheN2,
  title={The next 20 years: how customer and workforce attitudes will evolve.},
  author={Neil Howe and William Strauss},
  journal={Harvard business review},
  year={2007},
  volume={85 7-8},
  pages={41-52, 191}
}
Business projects with very long time horizons--such as those involving product R&D, workplace design, and total compensation planning--have to contend with a crucial question: What will be the needs, demands, and desires of consumers and employees decades from now? If you think the answer is "Just more of the same," you're in for a surprise. Howe and Strauss, the authors of Generations, The Fourth Turning, Millennials Rising, and other books, have studied the differences among generations for… CONTINUE READING

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