The newsvendor problem with advertising

@article{Wang2008TheNP,
  title={The newsvendor problem with advertising},
  author={Tie Wang},
  journal={2008 IEEE International Conference on Service Operations and Logistics, and Informatics},
  year={2008},
  volume={1},
  pages={886-889}
}
  • Tie Wang
  • Published 2008 in
    2008 IEEE International Conference on Service…
The classic newsvendor problem is to make a single - period procurement decision of a single product under stochastic demands. The newsvendor problem with advertising decision provides an important means to examine how operational problems interacts with marketing issues to influence decision-making at the firm level. When a newsvendor faces stochastic advertisement-sensitive demands, he has to make the advertising and inventory decisions before the demand is realized. In this paper, we… CONTINUE READING

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