The neural underpinnings of how reward associations can both guide and misguide attention.

@article{Krebs2011TheNU,
  title={The neural underpinnings of how reward associations can both guide and misguide attention.},
  author={Ruth M. Krebs and Carsten Nicolas Boehler and Tobias Egner and Marty G. Woldorff},
  journal={The Journal of neuroscience : the official journal of the Society for Neuroscience},
  year={2011},
  volume={31 26},
  pages={9752-9}
}
It is commonly accepted that reward is an effective motivator of behavior, but little is known about potential costs resulting from reward associations. Here, we used functional magnetic resonance imaging (fMRI) to investigate the neural underpinnings of such reward-related performance-disrupting effects in a reward-modulated Stroop task in humans. While reward associations in the task-relevant dimension (i.e., ink color) facilitated performance, behavioral detriments were found when the task… CONTINUE READING

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