The neural basis of social influence and attitude change

  title={The neural basis of social influence and attitude change},
  author={Keise Izuma},
  journal={Current Opinion in Neurobiology},
  • Keise Izuma
  • Published 2013
  • Psychology, Medicine
  • Current Opinion in Neurobiology
  • Human attitudes and preferences are susceptible to social influence. Recent social neuroscience studies, using theories and experimental paradigms from social psychology, have begun to elucidate the neural mechanisms underlying how others influence our attitudes through processes such as social conformity, cognitive inconsistency and persuasion. The currently available evidence highlights the role of the posterior medial frontal cortex (pMFC) in social conformity and cognitive inconsistency… CONTINUE READING
    89 Citations
    The Neural Mechanisms Of Conformity Across Socioeconomic Status And Development
    • 2
    Attitude Change and Cognitive Consistency
    • 2
    Testing the reinforcement learning hypothesis of social conformity
    • PDF
    Social influence and the brain: persuasion, susceptibility to influence and retransmission
    • 33
    • PDF
    Intergroup social influence on emotion processing in the brain
    • 14
    • PDF


    Social Influence Modulates the Neural Computation of Value
    • 234
    • PDF
    Neurobiological Correlates of Social Conformity and Independence During Mental Rotation
    • 245
    • PDF
    Neural Mechanisms of Social Influence
    • 84
    • PDF
    Neural activity predicts attitude change in cognitive dissonance
    • 219
    • PDF
    Social Manipulation of Preference in the Human Brain
    • 132
    • PDF
    Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
    • 139
    • PDF
    The Neural Correlates of Persuasion: A Common Network across Cultures and Media
    • 50
    • PDF
    Predicting Persuasion-Induced Behavior Change from the Brain
    • 226
    • PDF
    In Defense of Brain Mapping in Social and Affective Neuroscience
    • 12
    • PDF