The neural basis of social influence and attitude change

@article{Izuma2013TheNB,
  title={The neural basis of social influence and attitude change},
  author={Keise Izuma},
  journal={Current Opinion in Neurobiology},
  year={2013},
  volume={23},
  pages={456-462}
}
  • Keise Izuma
  • Published 2013
  • Psychology, Medicine
  • Current Opinion in Neurobiology
  • Human attitudes and preferences are susceptible to social influence. Recent social neuroscience studies, using theories and experimental paradigms from social psychology, have begun to elucidate the neural mechanisms underlying how others influence our attitudes through processes such as social conformity, cognitive inconsistency and persuasion. The currently available evidence highlights the role of the posterior medial frontal cortex (pMFC) in social conformity and cognitive inconsistency… CONTINUE READING
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