The neural basis of rationalization: cognitive dissonance reduction during decision-making.

@article{Jarcho2011TheNB,
  title={The neural basis of rationalization: cognitive dissonance reduction during decision-making.},
  author={Johanna M. Jarcho and Elliot T. Berkman and Matthew D. Lieberman},
  journal={Social cognitive and affective neuroscience},
  year={2011},
  volume={6 4},
  pages={
          460-7
        }
}
People rationalize the choices they make when confronted with difficult decisions by claiming they never wanted the option they did not choose. Behavioral studies on cognitive dissonance provide evidence for decision-induced attitude change, but these studies cannot fully uncover the mechanisms driving the attitude change because only pre- and post-decision attitudes are measured, rather than the process of change itself. In the first fMRI study to examine the decision phase in a decision-based… CONTINUE READING
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