The need for cognition.

@article{Cacioppo1982TheNF,
  title={The need for cognition.},
  author={John T. Cacioppo and Richard E. Petty},
  journal={Journal of Personality and Social Psychology},
  year={1982},
  volume={42},
  pages={116-131}
}
Four studies are reported in which a scale to assess the need for cognition (i.e., the tendency for an individual to engage in and enjoy thinking) was developed and validated. In Study 1 a pool of items was administered to groups known to differ in need for cognition. Members of a university faculty served as subjects in the high-need-for-cognition group, whereas assembly line workers served as subjects in the low-need-for-cognition group. The criteria of ambiguity, irrelevance, and internal… 

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