The necessity of the application of marketing in the libraries of the Eastern Croatia

@inproceedings{Tufeki2013TheNO,
  title={The necessity of the application of marketing in the libraries of the Eastern Croatia},
  author={Anita Tufek{\vc}i{\'c}},
  year={2013}
}
Marketing, as a business philosophy, can be applied within the library service in the form of non-profit marketing. In the 21st century the library-information experts strive to establish a dialogue in which, by employing elements of marketing mix, they offer services, aid and time-saving to their users, while their ultimate goal is the transfer of knowledge, and through that, meeting the needs of their users. This project is about the necessity of application of marketing in libraries and… CONTINUE READING

Similar Papers

Loading similar papers…