The nature of importance perceptions: a test of a cognitive model.

  • J P Cragin
  • Published 1983 in Organizational behavior and human performance


This study empirically examines an alternative conceptual approach to the nature of importance perceptions. Current interpretations of importance evaluations--demand, need, and value-based approaches--have been primarily connotative and continue to remain bereft of convincing logical or empirical support. Borrowing from social-psychological theories of cognitive structure, the study tests the usefulness of a conceptualization of importance perceptions which presents the construct as a function of cognitive centrality, dependence, criticalness, and temporary salience of factors and outcomes in the individual cognitive space. The model is examined over a wide range of factors with findings indicating that significant proportions of variance in importance rating/rankings may be thus explained. Implications for management theory and practices are discussed.

Cite this paper

@article{Cragin1983TheNO, title={The nature of importance perceptions: a test of a cognitive model.}, author={J P Cragin}, journal={Organizational behavior and human performance}, year={1983}, volume={31 2}, pages={262-76} }