The name-pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun
@article{Laham2012TheNE, title={The name-pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun}, author={Simon M. Laham and Peter Koval and Peter Koval and Adam L. Alter}, journal={Journal of Experimental Social Psychology}, year={2012}, volume={48}, pages={752-756} }
102 Citations
The Name-Pronunciation Effect: Further Evidence from Chinese
- PsychologyThe Journal of general psychology
- 2015
This effect generalized to judgments of electability and baby name preference but not to prevalence and income level and there were no differences in memory performances between the two types of names.
The Name-Pronunciation Effect: Further Evidence from Chinese
- Psychology
- 2015
This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual…
Difficult name, cold man: Chinese names, gender stereotypicality and trustworthiness.
- PsychologyInternational journal of psychology : Journal international de psychologie
- 2020
Across six studies, it is demonstrated that a difficult-to-recognise Chinese name with less frequently used characters activated masculine perception, which in turn decreased trust in the name holder, which resulted in a decrease in interpersonal trust.
Does the name say it all? Investigating phoneme-personality sound symbolism in first names.
- PsychologyJournal of experimental psychology. General
- 2019
It is found that the maluma-takete effect is the sound symbolic association between sonorant and voiceless stop phonemes and round and sharp visual shapes and that these effects are not mediated by likability.
Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names
- Business
- 2021
This research studied difficult-to-pronounce product names which are prevalent in certain product categories. In study 1, consumers tried golf balls that varied in name pronounceability but were…
The voiced pronunciation of initial phonemes predicts the gender of names.
- Psychology, SociologyJournal of personality and social psychology
- 2016
The voiced gendered name effect was mediated through how hard or soft names sounded, and moderated by gender stereotype endorsement, and provides a systematic account of name-based cues to gender.
Is this product easy to control? Liabilities of using difficult-to-pronounce product names
- BusinessOrganizational Behavior and Human Decision Processes
- 2021
People with Easier to Pronounce Names Promote Truthiness of Claims
- PsychologyPloS one
- 2014
These findings are a new instantiation of truthiness, and extend research on the truth effect as well as persuasion by showing that subjective, tangential properties such as ease of processing can matter when people evaluate information attributed to a source.
Sounds that make you smile and share: a phonetic key to prosociality and engagement
- Psychology
- 2016
The importance of names has been demonstrated for decision making related to individuals as well as companies. While previous researchers have focused on traits such as the fluency of names, we…
Pictographic name, warmth perception, and trust: Easy Chinese name holders are seen as warmer and more trustworthy
- PsychologyCurrent Psychology
- 2021
Although easy names are known to help gain the trust of others, the underlying links between names and trust remain understudied, especially in non-alphabetic languages (e.g., Chinese). Drawing on…
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