The name-pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun

@article{Laham2012TheNE,
  title={The name-pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun},
  author={S. Laham and Peter Koval and Adam L. Alter},
  journal={Journal of Experimental Social Psychology},
  year={2012},
  volume={48},
  pages={752-756}
}
Names are rich sources of information. They can signal gender, ethnicity, or class; they may connote personality characteristics ranging from warmth and cheerfulness to morality. But names also differ in a much more fundamental way: some are simply easier to pronounce than others. Five studies provide evidence for the name-pronunciation effect: easy-to-pronounce names (and their bearers) are judged more positively than difficult-to-pronounce names. Studies 1–3 demonstrate that people form more… Expand
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