The myths of usability ROI


As I have followed the ongoing discussion in our field about usability ROI, I have consistently had the feeling that this debate is taking place on a different planet than the one I am familiar with. From my perspective, as an executive overseeing the user experience (UE) group at the world's second largest software company, much of this debate is based on… (More)
DOI: 10.1145/1015530.1015541


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@article{Rosenberg2004TheMO, title={The myths of usability ROI}, author={Daniel Rosenberg}, journal={Interactions}, year={2004}, volume={11}, pages={22-29} }