The multifinality constraints effect: how goal multiplicity narrows the means set to a focal end.

@article{Kpetz2011TheMC,
  title={The multifinality constraints effect: how goal multiplicity narrows the means set to a focal end.},
  author={Cătălina E K{\"o}petz and Tim Faber and Ayelet Fishbach and Arie W. Kruglanski},
  journal={Journal of personality and social psychology},
  year={2011},
  volume={100 5},
  pages={810-26}
}
In the presence of several objectives, goal conflict may be avoided via multifinal means, which advance all of the active goals at once. Because such means observe multiple constraints, they are fewer in number than the unconstrained means to a single goal. Five experimental studies investigated the process of choosing or generating such means for multiple goals. We found that the simultaneous activation of multiple goals restricted the set of acceptable means to ones that benefitted (or at… CONTINUE READING
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