The motives for and consequences of viewing television medical dramas.

@article{Lee2014TheMF,
  title={The motives for and consequences of viewing television medical dramas.},
  author={Tae Kyoung Lee and Laramie D. Taylor},
  journal={Health communication},
  year={2014},
  volume={29 1},
  pages={13-22}
}
Although television medical dramas have been popular for a long time and have delivered health- and medical-related information to audiences, few studies have focused on audience's view. This study explores motives for and consequences of viewing medical dramas from the uses and gratifications (U&G) perspective. A survey identified college students' motives toward medical drama viewing and the relationship of the motives with individuals' health information orientation, audience activity… CONTINUE READING
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