The mood-induced activation of implicit alcohol cognition in enhancement and coping motivated drinkers.

  title={The mood-induced activation of implicit alcohol cognition in enhancement and coping motivated drinkers.},
  author={Cheryl D Birch and Sherry Heather Stewart and Reinout W. Wiers and Raymond M Klein and Angela D Maclean and Melanie J Berish},
  journal={Addictive behaviors},
  volume={33 4},
In two experiments, we investigated whether different mood states activate specific types of implicit alcohol cognition among undergraduates classified as enhancement (EM) or coping (CM) motivated drinkers. Participants completed a Stroop task in Experiment 1 (n=81), and an Extrinsic Affective Simon Task (EAST; [De Houwer, J. (2003). The Extrinsic Affective Simon Task. Experimental Psychology, 50, 77-85.]) in Experiment 2 (n=79) following random assignment to listen to positive or negative… CONTINUE READING

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