The moderating effect of motivation on health-related decision-making.

Abstract

OBJECTIVE This study identifies how autonomous and controlled motivation moderates the cognitive process that drives the adoption of personalised nutrition services. The cognitive process comprises perceptions of privacy risk, personalisation benefit, and their determinants. DESIGN Depending on their level of autonomous and controlled motivation… (More)
DOI: 10.1080/08870446.2017.1293055

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