The modality-match effect in recognition memory.

@article{Mulligan2009TheME,
  title={The modality-match effect in recognition memory.},
  author={Neil W. Mulligan and Katherine Osborn},
  journal={Journal of experimental psychology. Learning, memory, and cognition},
  year={2009},
  volume={35 2},
  pages={564-71}
}
The modality-match effect in recognition refers to superior memory for words presented in the same modality at study and test. Prior research on this effect is ambiguous and inconsistent. The present study demonstrates that the modality-match effect is found when modality is rendered salient at either encoding or retrieval. Specifically, in Experiment 1, visual and auditory study trials were either randomly intermixed or presented in blocks, followed by a standard (old-new) recognition test… CONTINUE READING

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