The misunderstanding of memes: Biography of an unscientific object, 19761999

@article{Burman2012TheMO,
  title={The misunderstanding of memes: Biography of an unscientific object, 19761999},
  author={J. Burman},
  journal={Perspectives on Science},
  year={2012},
  volume={20},
  pages={75-104}
}
  • J. Burman
  • Published 19 January 2012
  • Education
  • Perspectives on Science
When the meme was introduced in 1976, it was as a metaphor intended to illuminate an evolutionary argument. By the late-1980s, however, we see from its use in major US newspapers that this original meaning had become obscured. The meme became a virus of the mind. (In the UK, this occurred slightly later.) It is also now clear that this becoming involved complex sustained interactions between scholars, journalists, and the letter-writing public. We must therefore read the meme through lenses… 

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