The misunderstanding of memes: Biography of an unscientific object, 19761999

  title={The misunderstanding of memes: Biography of an unscientific object, 19761999},
  author={J. Burman},
  journal={Perspectives on Science},
  • J. Burman
  • Published 2012
  • Sociology
  • Perspectives on Science
When the meme was introduced in 1976, it was as a metaphor intended to illuminate an evolutionary argument. By the late-1980s, however, we see from its use in major US newspapers that this original meaning had become obscured. The meme became a virus of the mind. (In the UK, this occurred slightly later.) It is also now clear that this becoming involved complex sustained interactions between scholars, journalists, and the letter-writing public. We must therefore read the meme through lenses… Expand
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