The message and the medium: an experimental evaluation of the effects of Twitter commentary on campaign messages

@article{Dounoucos2019TheMA,
  title={The message and the medium: an experimental evaluation of the effects of Twitter commentary on campaign messages},
  author={Victoria A. Dounoucos and D. Sunshine Hillygus and Caroline Carlson},
  journal={Journal of Information Technology \& Politics},
  year={2019},
  volume={16},
  pages={66 - 76}
}
ABSTRACT Social media are an increasingly important communication tool in political campaigns, yet there is much to learn about how communication effects might differ for these platforms. In contrast to traditional media outlets, messengers often do not fully control their message on social media; rather, the audience often receive the candidate message along with comments and reactions, commonly uncivil ones. Using a survey experiment, we examine the persuasion implications of audience… 
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