The message and the medium: an experimental evaluation of the effects of Twitter commentary on campaign messages

@article{Dounoucos2019TheMA,
  title={The message and the medium: an experimental evaluation of the effects of Twitter commentary on campaign messages},
  author={Victoria A. Dounoucos and D. Hillygus and Caroline Carlson},
  journal={Journal of Information Technology & Politics},
  year={2019},
  volume={16},
  pages={66 - 76}
}
  • Victoria A. Dounoucos, D. Hillygus, Caroline Carlson
  • Published 2019
  • Sociology
  • Journal of Information Technology & Politics
  • ABSTRACT Social media are an increasingly important communication tool in political campaigns, yet there is much to learn about how communication effects might differ for these platforms. In contrast to traditional media outlets, messengers often do not fully control their message on social media; rather, the audience often receive the candidate message along with comments and reactions, commonly uncivil ones. Using a survey experiment, we examine the persuasion implications of audience… CONTINUE READING

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 31 REFERENCES
    Twitter Versus the Traditional Media
    8
    Controlling the Message: New Media in American Political Campaigns
    13
    Campaigning Online: The Internet in U.S. Elections
    262
    The Online Citizen: Is Social Media Changing Citizens’ Beliefs About Democratic Values?
    58