The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

@article{Ki2019TheMB,
  title={The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic},
  author={Chung-Wha (Chloe) Ki and Youn-Kyung Kim},
  journal={Psychology \& Marketing},
  year={2019}
}
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