The meanings of colour: preferences among hues

@inproceedings{Crozier1999TheMO,
  title={The meanings of colour: preferences among hues},
  author={W. Ray Paul Crozier},
  year={1999}
}
Colour preferences have both scientific significance and relevance to manufacturers. Despite claims that these preferences are unsystematic and that saturation and brightness exert more influence on judgements than hue, a substantial body of research suggests that the rank order of preference for hues ‐ blue, red, green, violet, orange, yellow ‐ emerges with some degree of consistency and, in particular, blue is regularly preferred to other hues. Five explanations of this trend are considered… CONTINUE READING

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