The masked semantic priming effect is task dependent: Reconsidering the automatic spreading activation process.

@article{Wit2015TheMS,
  title={The masked semantic priming effect is task dependent: Reconsidering the automatic spreading activation process.},
  author={Bianca de Wit and Sachiko Kinoshita},
  journal={Journal of experimental psychology. Learning, memory, and cognition},
  year={2015},
  volume={41 4},
  pages={1062-75}
}
Semantic priming effects are popularly explained in terms of an automatic spreading activation process, according to which the activation of a node in a semantic network spreads automatically to interconnected nodes, preactivating a semantically related word. It is expected from this account that semantic priming effects should be routinely observed when… CONTINUE READING