The marketing of social causes: the first 10 years.

  title={The marketing of social causes: the first 10 years.},
  author={K F Fox and P Kotler},
  journal={Journal of marketing},
Social marketing, the application of marketing thinking and tools to the promotion of social causes, has proved successful in effectively promoting beneficial social change, and is expected to grow in scope, scale, and effectiveness. It has evolved through social advertising and social communication, and is increasingly employed by a growing number or organizations and government agencies. Increasingly, social communication and marketing are being added to social advertising. Family planning… CONTINUE READING

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