The marketing of mental health services

@article{AJDyM1980TheMO,
  title={The marketing of mental health services},
  author={D. A.J.DyM. and Kathleen E. Kay M.P.H.},
  journal={The journal of mental health administration},
  year={1980},
  volume={7},
  pages={21-24}
}
In terms of philosophy and value systems, a trend toward conducting mental health business with distinctly bolder businesslike outlooks is detected. Thus, following the footsteps of the acceptance of grantsmanship as part and parcel of health service today, marketing and “marketingmanship” will surely emerge as a desideratum of operations. This will… CONTINUE READING