The marketing era : from professional practice to global provisioning

@inproceedings{Applbaum2004TheME,
  title={The marketing era : from professional practice to global provisioning},
  author={Kalman Applbaum},
  year={2004}
}
Preface I. MARKETING AND THE CAPITALIST SYSTEM OF PROVISIONING Chapter 1: Marketing Principles Chapter 2: The Logic of Marketing Strategy Chapter 3: Global Marketing Practice II. NATURALIZATION OF MARKETING PRINCIPLES Chapter 4: Problems in the Moral History of Marketing Chapter 5: American Abundance and the Marketing Revolution Chapter 6: Marketing Marketing Conclusion Notes 

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