The limits of anchoring.

@article{Chapman1994TheLO,
  title={The limits of anchoring.},
  author={G. Chapman and E. Johnson},
  journal={Journal of Behavioral Decision Making},
  year={1994},
  volume={7},
  pages={223-242}
}
Anchoring and adjustment is a pervasive bias in which decision makers are influenced by random or uninformative numbers or starting points. As a means of understanding this effect, we explore two limits on anchoring. In Experiments 1 and 2, implausibly extreme anchors had a proportionally smaller effect than anchors close to the expected value of the lotteries evaluated. In Experiments 2 and 3, anchoring occurred only if the anchor and preference judgment were expressed on the same scale… Expand
The fragile basic anchoring effect
Anchoring, Activation, and the Construction of Values.
  • Chapman, Johnson
  • Psychology, Medicine
  • Organizational behavior and human decision processes
  • 1999
A new look at anchoring effects: basic anchoring and its antecedents.
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