The levels of visual framing

@article{Rodriguez2011TheLO,
  title={The levels of visual framing},
  author={L. Rodriguez and Daniela V. Dimitrova},
  journal={Journal of Visual Literacy},
  year={2011},
  volume={30},
  pages={48 - 65}
}
Abstract While framing research has centered mostly on the evaluations of media texts, visual news discourse has remained relatively unexamined. This study surveys the visual framing techniques and methods employed in previous studies and proposes a four-tiered model of identifying and analyzing visual frames: (1) visuals as denotative systems, (2) visuals as stylistic-semiotic systems, (3) visuals as connotative systems and (4) visuals as ideological representations. These four tiers are… Expand
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