The invisible majority? Older models in UK television advertising

  title={The invisible majority? Older models in UK television advertising},
  author={P. Simcock and SudburyDr. Lynn},
  journal={International Journal of Advertising},
  pages={106 - 87}
This paper presents the results of the first content analysis of the inclusion and portrayal of older models (50+) in UK prime-time television advertising. Findings suggest that older models are not portrayed as stereotypically old. However, as a whole, and in particular women, they are still under-represented in major roles, and there is an apparent reluctance by marketers in some product categories to portray older models at all. 
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