The intuitive executive:Understanding and applying ‘gut feel’ in decision-making

  title={The intuitive executive:Understanding and applying ‘gut feel’ in decision-making},
  author={Eugene Sadler‐Smith and Erella Shefy},
  journal={Academy of Management Perspectives},
Executive Overview Even though the conditions under which executives operate may sometimes limit or even preclude the use of rational analysis, it is nevertheless the norm in many organizational decision processes. Intuition, on the other hand, is often considered to be the antithesis of this approach and is usually overlooked or disregarded in decision-making. However, in recent years there has been resurgence of interest in intuition, perhaps because of some dissatisfaction with rationality… 

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